Privacy Policy
Last updated: 22 March 2026
1. Who We Are
G2G Advisory Limited ("we", "us", "our", or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.
Company: G2G Advisory Limited
Company Number: 16909015 (England and Wales)
Data Controller: Tobias Wigand (Founder)
Address: 71–75 Shelton Street, London, WC2H 9JQ
Email: admin@g2gadvisory.co.uk
Phone: +44 7539 569 562
We provide educational and career-preparation services focused on corporate finance, including investment banking and private equity. We are a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
We collect information that you provide to us directly, as well as information collected automatically through your use of our website:
Information You Provide Directly
- Contact Form Data: When you complete our contact form, we collect your name, email address, phone number, company name, job title, and any message content you provide.
- Career Background Information: We may collect information about your educational background, professional experience, and career goals through enquiry forms.
- Communication Data: If you email us or contact us by phone, we retain records of that communication.
Information Collected Automatically
- Website Analytics: We use analytics tools to understand how visitors use our website, including pages visited, time spent, and referring sites. This may include your IP address (in anonymised form), browser type, device type, and general location.
- Cookies: We use cookies and similar technologies to enhance your browsing experience (see Section 8: Cookies).
3. Legal Basis for Processing
Under UK GDPR, we only process your personal data where we have a lawful basis to do so:
- Legitimate Interests (Article 6(1)(f)): We process contact form data to respond to your enquiries, provide information about our services, and manage our business relationships. Our legitimate interests include responding to customer enquiries and providing information about our educational and career-preparation services.
- Consent (Article 6(1)(a)): If you opt-in to receive marketing communications or newsletters, we process your data on the basis of your explicit consent. You can withdraw this consent at any time.
- Contractual Obligation (Article 6(1)(b)): If you engage our services, we process data necessary to deliver those services.
4. How We Use Your Data
We use the information we collect for the following purposes:
- To respond to your enquiries and provide information about our services;
- To deliver educational and career-preparation services you have requested;
- To send you relevant information about corporate finance, investment banking, and private equity careers (where you have consented);
- To improve and optimise our website and services;
- To analyse website usage patterns and user behaviour;
- To comply with legal obligations and protect our legal rights;
- To prevent fraud, abuse, and ensure the security of our website and services.
5. Data Sharing
We do not sell, trade, or rent your personal data to third parties. However, we may share your information in the following circumstances:
Service Providers
We may share your data with trusted service providers who assist us in operating our website and delivering our services. These may include:
- Email hosting and marketing service providers;
- Website analytics platforms;
- Cloud storage providers;
- IT support and hosting providers.
All service providers are contractually required to protect your data and use it only for the purposes we specify.
Legal Requirements
We may disclose your personal data if required by law, court order, or regulatory authority. This includes disclosure to the Information Commissioner's Office (ICO) if necessary.
Business Transfers
If G2G Advisory Limited is acquired or merged with another organisation, your personal data may be transferred as part of that transaction. We will notify you of any change in ownership or control of your personal data.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
- Contact Enquiries: We retain contact form data for 3 years from the date of your enquiry, unless you are an active client or service user, in which case we retain it for the duration of our relationship plus 6 years for accounting and legal purposes.
- Email Communications: We retain email correspondence for 3 years unless it relates to an active service engagement.
- Analytics Data: Website analytics data is retained in aggregated form for up to 26 months.
- Cookies: Most cookies expire after 13 months; some essential cookies may persist longer to maintain functionality.
Once the retention period expires, we securely delete or anonymise your data. If you request deletion under your rights (see Section 7), we will delete your data sooner, except where we have a legal obligation to retain it.
7. Your Rights Under UK GDPR
You have the following rights concerning your personal data:
Right of Access
You have the right to request a copy of the personal data we hold about you. We will provide this within 30 days of your request (extendable to 90 days for complex requests).
Right of Rectification
You have the right to correct any inaccurate or incomplete personal data we hold about you.
Right of Erasure ("Right to Be Forgotten")
You have the right to request deletion of your personal data, subject to certain exceptions (such as where we have a legal obligation to retain it).
Right to Restrict Processing
You have the right to request that we limit how we use your personal data while we verify its accuracy or establish our legal basis for processing.
Right to Data Portability
You have the right to request a copy of your personal data in a structured, commonly-used, and machine-readable format, and to transmit that data to another organisation.
Right to Object
You have the right to object to our processing of your personal data for legitimate interests or marketing purposes. Upon receiving an objection, we will cease processing for those purposes unless we can demonstrate compelling reasons to continue.
Right Not to Be Subject to Automated Decision-Making
You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects. We do not use automated decision-making for significant decisions affecting you.
To exercise any of these rights, please contact us at admin@g2gadvisory.co.uk or by post at our registered address. We will respond to your request without undue delay and no later than 30 calendar days. We may ask for additional information to verify your identity before fulfilling your request.
8. Cookies
Our website uses cookies to enhance your browsing experience and measure website performance. Cookies are small text files stored on your device that allow websites to recognise repeat visitors.
Types of Cookies We Use
- Essential Cookies: These are necessary for the website to function correctly. They are not subject to cookie consent requirements and include security tokens, language preferences, and session management.
- Analytics Cookies: We use analytics cookies to understand how you interact with our website, which pages you visit, and how long you spend on each page. This helps us improve our website and services. These cookies do not identify you personally.
- Marketing Cookies: If you have consented, we may use cookies to track your interactions for marketing and advertising purposes.
Managing Your Cookie Preferences
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being set. However, some website features may not function properly if cookies are disabled.
You can also opt out of analytics tracking through your browser's "Do Not Track" settings or through industry opt-out mechanisms provided by third-party analytics providers.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date at the top of this page. Your continued use of our website after changes become effective constitutes your acceptance of the updated Privacy Policy.
We recommend reviewing this policy periodically to stay informed about how we protect your personal data.
10. Contact Us & Data Protection Complaints
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we process your personal data, please contact us:
Email: admin@g2gadvisory.co.uk
Phone: +44 7539 569 562
Post: G2G Advisory Limited, 71–75 Shelton Street, London, WC2H 9JQ
Data Protection Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your rights under UK GDPR. The ICO is the UK's independent authority for data protection and can be contacted at:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: www.ico.org.uk
Phone: 0303 123 1113
Email: casework@ico.org.uk
However, we encourage you to contact us first so that we have the opportunity to address your concerns.
Acknowledgement
By accessing and using the G2G Advisory Limited website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our website and services.