The Advisor Atlas
An M&A advisor matchmaker for UK deals. More than 400 UK corporate finance advisory firms, scored and ranked against a specific deal by size, sector, region and deal type, with the evidence behind every recommendation.
G2G Advisory prepares ambitious candidates for the most competitive roles in investment banking and private equity – through rigour, structure, and real-world perspective.
Not memorisation. Not formula sheets. A way of thinking about how businesses create and capture value.
G2G Advisory exists to make access to competitive finance careers more transparent and attainable. We work with driven students and early-career professionals who are willing to put in the work – regardless of background, university, or network.
Our approach connects profitability, cash flow, valuation, and transaction structure into a single coherent narrative. We teach candidates not just to answer technical questions, but to think the way senior dealmakers think: identifying value drivers, stress-testing assumptions, and building conviction around a thesis.
We draw on direct experience spanning investment banking, private equity, and strategy consulting. Every module, every mock interview, every piece of feedback is grounded in how corporate finance is actually practised – not how it is summarised in textbooks.
"We believe that with clarity, merit, and disciplined preparation, any candidate with the right drive can compete at the highest level."Tobias Wigand, Founder
Different backgrounds, different timelines – but the same rigour applies regardless of where you begin.
You know you want investment banking or private equity but your university doesn't teach deal mechanics. We fill that gap – from accounting foundations to LBO modelling – so you walk into interviews with conviction, not bluster.
You've built skills elsewhere – consulting, engineering, law – and want to pivot. We give you the structured technical foundation and market fluency to make the transition credible and competitive.
You're already in the seat but want to move to a stronger platform or break into PE. We sharpen your modelling, tighten your deal narrative, and prepare you for the conversations that matter.
50 modules across accounting, modelling, valuation, and deal execution – plus 5 dedicated to interview preparation.
Build a first-principles understanding of financial statements – how they connect, what they reveal, and where the value lies.
Develop rigorous, auditable financial models. Learn the discipline of structure, transparency, and analytical integrity.
Master DCF, trading comparables, and precedent transactions. Understand equity bridges and how value moves through a deal.
LBO mechanics, M&A process, commercial due diligence. The craft of structuring, negotiating, and closing transactions.
From first conversation to signed offer – and what happens after.
We begin by stepping back. Understanding your background, defining realistic objectives, and mapping a structured path forward.
A tailored curriculum adapted to your starting point, covering corporate finance with the depth that academic programmes rarely reach.
Mock interviews, technical deep-dives, commercial case work, and financial modelling tests. Preparation that mirrors reality.
Support doesn't stop at the first outcome. We stay involved as you navigate early career decisions and next steps.
Backgrounds in investment banking, private equity, and strategy consulting.

A decade across investment banking and private equity. Advised on and executed M&A, restructuring, and special situations transactions across multiple sectors and geographies.

Technology, strategy consulting and M&A background. Provides independent oversight, commercial due diligence expertise, and analytical rigour to G2G's governance.
xlookup brings every open finance job in London into one place, from spring weeks to experienced roles at banks, funds, trading firms and advisers, and explains each one in plain English: what the work really is, who it suits and when to apply.
Spring weeks to experienced roles at 950+ banks, funds, trading firms and advisers, checked every day and in one list you can search and sort.
A plain-English briefing beside every advert: what the work is, the team, who tends to thrive there and where it leads. The jargon, from "coverage" to "off-cycle", explained too.
When each firm usually hires, how long jobs like this stay open, and an email the moment a firm you follow posts.

What the work is, the team, who tends to thrive there and where it leads, in plain words, beside the firm's own advert. Pay, bonus and what to send, at a glance.

What each team actually does, when the firm usually hires and what is open right now, across banks, funds, trading firms and advisers.
Bring your CV and xlookup reads it the way a London finance recruiter would. It gives you a short verdict and the three things to fix first, then rebuilds it with you, line by line, in the format banks and funds expect.
Build your CV on xlookupWe believe the most useful thing we can give a candidate is the explanation: what a job really is, what the team does, who tends to thrive there and where it leads. Years in banking and private equity taught us how much that matters, so xlookup writes it down for every job, in plain English.
Text what you want on WhatsApp, or drop in a page you made with ChatGPT or Claude, and it is live on a real web address in about 30 seconds. No code, no card, and it stays yours.
A few more projects we've built alongside G2G: an M&A advisor matchmaker, finance education for vets, corporate finance told as a story, and a journey through the German language.
An M&A advisor matchmaker for UK deals. More than 400 UK corporate finance advisory firms, scored and ranked against a specific deal by size, sector, region and deal type, with the evidence behind every recommendation.
The finance education they never gave you in vet school. Gamified lessons that take vets and practice owners from profit and loss to reading a real group's accounts, so they never sign a contract, a sale or a partnership without knowing what it is worth.
Corporate finance, taught through story. Investment banking explained through five characters, two companies and twenty-nine chapters, from first principles to deal mechanics, with no formulas to memorise.
Where "G2G" comes from: Green to Gold, short for From Greenhorn to Gold(wo)man. The idea behind this book gave G2G Advisory its name.
An interactive language journey through six thousand years of German — from Proto-Indo-European roots to modern grammar, idiom, and register. One hundred chapters across four phases. Designed for serious learners who want to think in a language, not just memorise it.
Another project is currently in build — not ready to share publicly yet. Details on request.
From people currently going through the programme.
"The way things were broken down made me understand in weeks what I couldn't grasp over months at university. I started with almost no technical knowledge – now I'm building models and working through live cases. It changed what I believed I was capable of."
"Having someone with first-hand experience in banking and PE makes all the difference. The structured interview preparation and honest feedback gave me a clear edge – I knew exactly where I stood and what to work on."
"Rather than pushing a popular career path, the focus was on identifying what I was genuinely good at. It helped me maximise my strengths instead of forcing myself into a mould that didn't fit – and to think long-term about what I actually want."
"The guidance on optimising my application process and the structured approach to networking helped me move faster and more efficiently. Even at an advanced stage, the concrete, practical feedback kept raising the bar."
Tell us where you are, where you want to go, and what's getting in the way. We respond personally within one business day.
Whether you're a student exploring corporate finance, a career switcher planning a transition, or an early-career analyst looking to sharpen your edge – we'd welcome the conversation.
Thank you for reaching out. We'll respond personally within one business day.